Viinitie & X-Berg wanted to support the event industry with an unprecedented and inclusive ticket hunt. We hid 101 concert tickets from the loudest events in Finland in the center of Helsinki.
Viinitie wanted to support its partners in the event industry and together with Sideways, Tuska, All Day and Tavastia organize a concert ticket hunt. 101 Golden Tickets were hidden in the center of Helsinki, which entitles you to one concert ticket. The gig tickets consisted of club gigs up to three-day festival wristbands and Hartwall Arena ice rink concerts. The campaign was preceded by teaser visibility on the social media channels of the event organizers and Viinitie, and the official map was revealed on the homepage of Helsingin Sanomat on Wednesday, July 14, 2021. Found a link on the front page that directed to the virtual map. The map revealed the coordinates where the hidden tickets could be found by the fastest gig crowd. You got a code from Golden Ticket that entitles you to a concert ticket.
There is no time to just wait
Anna Mäkelä, Marketing & PR Manager of Fullsteam Agency, which organizes Sideways, states that there is no place for waiting. "The event industry is currently experiencing an unprecedented predicament and the means to do business are few. The cooperation with X-Berg came at just the right time and we feel that instead of waiting, we can do something concrete both for us and for our customers.".
According to Viinitie's Community Engagement Manager Anton Varho, it's all about attitude. "Even though it's about business, we feel that everything stems from people's positive attitude. Our mission is to create a better wine and city culture, and we feel that doing something like this is at the center of our goal. It has been wonderful to notice how excited the event organizers have been to participate in the campaign, and we sincerely feel that this will deepen our cooperation in the future as well." says Anton Varho.
